The Corporate Identity of Pulmuone, the nation’s most loved Korean brand name,
symbolizes Pulmuone’s pursuit of harmonious coexistence
between nature and humanity.

The Corporate Identity of Pulmuone Foundation, along with the Korean brand name Pulmuone,
is cited as one of the 50 most impressive design projects of Korea
by DESIGN, a monthly magazine of the country.

Symbol Mark

The dynamic curves on both ends of the mark symbolize healthy smiles of humanity,
while also presenting an image of a plate with nature.

Word Mark

The word mark is rendered in a friendly handwritten font,
symbolizing understanding and open-minded people of Pulmuone with love for nature and humanity.

Combination Mark
(Vertical / Horizontal)

Color Palette